The challenge
Sunset Agafay is a luxury boutique resort in the Agafay Desert, about 35 minutes from Marrakech, with four suite types (from €317 to €608 a night), a desert restaurant (La Table du Désert), an infinity pool with Atlas Mountain views, and curated experiences — sunset camel rides, quad and buggy excursions, and stargazing. A property at this level is judged in the first three seconds of a page. The website had to feel as composed as the resort, work in English and French for an international audience, communicate the experience and logistics clearly, and turn interest into direct reservations rather than handing every booking to an OTA.
What we built
We designed and built a minimalist, photography-led website that lets the desert imagery carry the brand. Suites, experiences and dining each have a dedicated, scannable structure; a 15-question FAQ answers the logistics that decide a luxury booking (transfers, policies, dietary needs); and a direct reservation and transfer-inquiry flow reduces dependence on third-party platforms. The whole experience is bilingual EN/FR with proper language structure, and engineered to stay fast on mobile, where most travel planning happens.
The result
- -Bilingual (EN/FR) experience built for an international luxury audience
- -Photography-led design that communicates the property in the first scroll
- -Dedicated suite, experience and dining pages that answer questions before the guest asks
- -Direct reservation and transfer-inquiry flow that reduces OTA dependence
- -Fast, mobile-first delivery for travellers planning on their phones