Journal.
Thinking on web development, performance, and the craft of building digital products that last.
Who Owns Your Guests? Data Ownership in Moroccan Tourism
Platforms mediate the guest relationship and keep the contact details. Why owned guest data is the most underrated asset in Moroccan tourism, and how to build it lawfully.
Klook and Airbnb Experiences for Moroccan Operators
Beyond Viator and GetYourGuide there is a second tier of experience platforms with different audiences. Whether Klook and Airbnb Experiences are worth a Moroccan operator’s time.
GetYourGuide for Moroccan Experience Sellers
High volume, high commission, strong European reach. How Moroccan day trips, desert tours and city experiences should use GetYourGuide without becoming dependent on it.
OTA Commission vs Building a Website: A Five-Year Comparison
Commission is a percentage forever; a website is a fixed cost that depreciates. The five-year arithmetic for a Moroccan riad, a desert camp and a tour operator, in dirhams.
Channel Managers and Your Website: How Moroccan Properties Avoid Overbooking
Selling the same rooms on Booking.com, Airbnb and your own site only works if availability is synchronised. How Moroccan riads and hotels wire a channel manager to a direct site.
Choosing a Direct Booking Engine for a Moroccan Riad or Hotel
The booking engine decides whether direct guests complete or drift back to Booking.com. What matters for Moroccan properties: MAD pricing, local payment, French and Arabic, and mobile speed.
Google Reviews vs Tripadvisor for Moroccan Tourism
Where should a Moroccan riad or restaurant concentrate its review effort? A comparison of reach, intent and search impact, plus how to display reviews on your own site correctly.
Running a Moroccan Tourism Business on Instagram and WhatsApp Alone
It works until it does not. The specific ways a social-only Moroccan tourism business loses bookings, and the minimum website that fixes it without abandoning what already works.
Google Things to Do vs Viator for Moroccan Experiences
Google now surfaces experiences and booking links directly in search and Maps. What that means for Moroccan tour operators paying 20–30% to resellers, and how to qualify.
Rate Parity and What Moroccan Hotels Can Legitimately Offer Direct
Parity clauses restrict the public rate, not the value. What Moroccan riads and hotels can offer direct guests without breaching platform agreements.