The challenge
Toubkal Pathfinders is a locally owned trekking company based in Imlil, in the High Atlas, that does one thing: Mount Toubkal (4,167 m, the highest peak in North Africa). Its range runs from a 2-day express summit trek at €290 per person to a 15-day Grand Toubkal Traverse at €1,850, with group and private departures. Trekkers compare dozens of agencies on the same query, so the website had to say "local, certified, no middlemen" within seconds, and make each trek easy to compare and book.
What we built
We built a fast, mobile-first Next.js site where each trek has its own page with duration, price per person and what is included (certified guiding, refuge or accommodation, mule support, mountain meals, transport and safety support). Reviews from TripAdvisor (327+, all five stars) and the team behind the company sit near the top, and the inquiry flow supports both group and private departures with flexible dates. The page structure targets Toubkal-specific searches so each trek can rank on its own.
The result
- -Seven treks, each on its own indexable page with a clear per-person price
- -Inclusions stated plainly so trekkers can compare against other agencies
- -Trust signals (327+ TripAdvisor reviews, certified guides, local team) shown early
- -Group and private departure inquiry with flexible dates
- -Mobile-first build for trekkers researching on their phones